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Specsavers’ Radio Advert – Portraying a Dog Attack on a Postal Worker

No. 121/2022


16 March 2022


Our Ref: P18/22


To: All Branches


Dear Colleagues,


‘Specsavers’ Radio Advert – Portraying a Dog Attack on a Postal Worker:


The Health, Safety and Environment Department has received a number of enquiries and complaints from CWU Reps and members regarding a ‘Specsavers’ radio advert portraying a dog attack on a postal worker.


Representations were made to the Joint CEOs of Specsavers about the advert in which we also requested that the advert be withdrawn and taken off the air.


I’m pleased to report that a very prompt reply was received from Specsavers’ Director of Public Relations in which the company agreed to withdraw the offending advert from Monday.


See attached exchange of correspondence with Specsavers for your information.

Specsavers tried to play it down somewhat, as have other companies in the past that have sadly produced adverts with dog attacks on postmen featured such as ‘Plusnet’ and ‘Southern Trains’.


However, the main thing is that Specsavers are stopping the advert and withdrawing it.


Yours sincerely


Dave Joyce National Health, Safety & Environment Officer


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